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Market Niches Can Equal Agent Riches:
The Long-Tail in Online Marketing for Realtors

In Real Estate, as in much of business, being all things to all people, is an impossible business model to chase.

The Long and Short of It.
In Business 'The Long Tail' concept states that you can sell more 'less popular' items than you can of popular items. A common example is that Netflix rents more niche movies than popular ones.

So what does this mean to real estate agents? That you can make a business in marketing niche markets and that it can be often times more profitable.

The #1 real estate related website in the United States is Realtor.com. Knowing the Google keywords people use to find Realtor.com will tell you a lot about online consumer behavior and will give you a lot to think about in your own online lead generation efforts as they relate to niche markets.

The Google keywords used most often to find Realtor.com are "Homes for Sale" and the location in which they are searching.

Why is this? Because people instinctively begin their home buying process by searching properties' to get a sense of the market.

Realtor.com, Trulia, Zillow, Real Estate Companies etc ALL allow online consumers to search for almost all 'Homes for Sale' throughout the country.

So how are most agents trying to generate leads with their websites? By offering a small subset of capabilities and nothing unique or otherwise beneficial to people. In other words, agents are trying to compete with Realtor.com, Trulia, Zillow with the proverbial 'one arm tied behind their back.'

Good luck with that.

Trying to compete head-to-head with a company with millions of dollars to spend on technology and marketing is a losing proposition!!

The Good and The Bad

The Irony is that local real estate agents are in the best position to capitalize on their local market knowledge, but they typically do the worst job at capitalizing this knowledge online.

Local agents know what local buyers and sellers are searching for (in real time! A showing is the most up-to-date search result and one that has immediate feedback capabilities....something rarely accomplished on a computer).

In the world of real estate online lead generation, the most obvious worst offender of this principle are the Real Estate Agents that offer website visitors the ubiquitous "Search the MLS" or "Property Search" as the defining features of their websites. Some of the more cutting edge agents even have "Search by Map" prominently featured as if searching real estate by map was invented yesterday. It wasn't and pretty much EVERY website offers it.

In other words agents are trying to compete with Realtor.com and all the other real estate websites by offering infinitely less data and capabilities.

How is that working for you?

Offering people and online consumers 'the same but less' is not a sustainable business model.

Grab the market by The Long Tail
Agents should focus their efforts on niches so that

  1. They have a better chance of being found and noticed
  2. That they have a better chance at being relevant to some people (a market) vs. not relevant to anyone (the market).

And this has important implications in all your online marketing as well.

"Search Homes for Sale" / "Property Search"

99.9% of agents allow online consumers to search for 'Homes for Sale' with the main segmentation being "My Listings" sometimes euphemistically entitled "Featured Listings."

To the online consumer this looks and feels like 'every other agent and website' on the Internet. When the people start thinking you are like 'everyone else on the Internet' that is not a good thing. In addition, they can go to one of over dozens of real estate websites and not only search every location in the country, they can typically do a lot of analytics that your agent website does not come close to offering. You are trying to complete with websites that have millions of dollars to spend in marketing and advertising.

Create a Niche -> Market the Niche -> Get Found -> Get Results
Local Real Estate Agents work in defined geographical areas. In every agent's 'area' there are geographical submarkets and property submarkets.

What geographical submarkets or particular property types are in your market that you know people buy and sell?

Identify some market niches, and then using either your MLS or website IDX provider's tools, create and save predefined property searches that return just those properties when clicked on as a link. In other words, give people what they want. You certainly know your market better than a corporate website out of New York, San Francisco or wherever it is that corporate is based!

A great example of this is Dave & Suzy Cardwell's pre-defined property search for Crow Canyon Country Club in the San Ramon Valley area of Northern California. While most all other agents in their area show "Search the MLS" (which Dave & Suzy have as well), they allow online consumers to One Click Search several key niche markets that they know people buying in their area are interested in (technology provider AgentAchieve).

Property Subtypes are also a great niche to market and let people One Click Search. Rick Miner, in Seattle markets several property niches such as Waterfront and View Homes at his website (Northwest MLS IDX, member of Michael Russer Online Dominance).

Easier, Faster and More Relevant is Always Better

Put yourself in the online consumers shoes. Let's imagine 'you' are interested in buying a property in Crow Canyon Country Club. Are you more likely to click on a link for Crow Canyon Country Club or Search the MLS? Or that you are interested in Waterfront or View Homes of Seattle....would you more likely click on Waterfront and View Homes or Property Search?

The beautiful thing about allowing people to One Click Search niche markets is, is that on the one hand you are giving people that want this information the information they want upfront, fast and easy. And secondly, you are not turning off 'everyone else' who just wants to search your general MLS listings.

If people have to search your website or click too much to 'hopefully get' what they are looking for, then you are going to lose a lot of lead generation opportunities.

The Funnel
Of all the websites on the Internet, only Craigslist allows you to post your listing (what the online consumers are searching for) along with a links to the tools and information online consumers also want at YOUR website vs. sending them somewhere else and to someone else!

By providing links to the tools and information that online consumers want around your listing that the online consumer is searching for, you create a funnel that will bring the online consumer to you vs. sending them to someone else like a sieve.

Surround your listing with the tools and information at your website and leverage online consumer interest and generate both website traffic and leads! Create your funnel!

Market the Niche -> Get Found

There are many places that you can insert live links to predefined searches for the niche markets in your area. Some of the best include:

  1. Your website (but how do they find your website?)
  2. Your online marketing including Craig's List and your eFlyers

Training Schedule

Wiki Realty - Learn More (Information Only)

Jun 28, 2017

Wiki Realty - Create a FREE account today OR Learn More!

CLICK HERE to Learn How Wiki Realty can benefit your business!

Or, copy and paste the link below in 

https://wikirealty.com/#!/how-it-works/

 

Berkshire Hathaway HomeServices Florida Realty posts all of our listings here for additional exposure and local marketing opportunities!

RPR - Training Resources (Not a Live Session)

Jul 5, 2017

Learn How to Use your RPR - Realtors Property Resource account 

Click Here To See All Of The Webinars and Help Available!

 

Or, copy and paste the link below in your browser

http://blog.narrpr.com/learning/ 

 

Visit the RPR Helpdesk 24/7 at http://support.narrpr.com/hc/en-us

Pop-a-Note (How To Recorded Webinar)

Jul 10, 2017

Pop-a-Note is an added benefit for Berkshire Hathaway HomeServices Florida Realty Sales Professionals. 

Pop-a-Note is an easy, effective way to stay in touch with your customers and prospects and build business by sending brief, conversational emails. 

You can add up to 50 contacts in your Pop-a-Note account.

CLICK HERE to Learn How To Use Your Pop-a-Note Account Today!

Or Copy and Paste the link below in your browser:

http://www.popanote.com/pages/how-it-works/ 

BHHS Florida Realty Marketing Review with Stacy Benedict

Jul 14, 2017

Please register for BHHS Florida Realty Marketing Review on Jul 14, 2017 11:00 AM EDT at: 
https://attendee.gotowebinar.com/register/2666888922525676033

Berkshire Hathaway HomeServices Florida Realty Marketing Review ~ 

In 30-45 minutes, we will provide a general review of our marketing tools and resources and show you how to find them as well as offer suggestions on how to apply them to your daily marketing strategies and share anything new!

This is not a training event.

For Training Resources, visit www.FloridaRealtyTraining.com

After registering, you will receive a confirmation email containing information about joining the webinar.

Brought to you by GoToWebinar®
Webinars Made Easy®

Xpressdocs - How to Place an Order (Recorded Session)

Jul 15, 2017

Xpressdocs - How to Place an Order

This Recorded Session will show you how to quickly and easily Place an Order with Xpressdocs on http://xpressdocs.com/bhhsfloridarealty

Click Here to View the Recorded Session!

or Copy and Paste the link below in your browser:

https://youtu.be/_uUioHte1Bc

 

BHHS Florida Realty Luxury Collection of Florida Marketing Review

Jul 21, 2017

BHHS Florida Realty Luxury Collection of Florida Marketing Review

This webinar occurs several times. Please register for the date and time that works best for you.

Register now!

https://attendee.gotowebinar.com/rt/2479034062256645890

In 30 minutes, we will review our Luxury Collection of Florida Marketing Program including listing qualifications, application process, scheduling of professional photography, offer dialogue suggestions to have with your sellers to win luxury listings, online and off-line marketing, and review magazine deadlines and publication dates.

After registering, you will receive a confirmation email containing information about joining the webinar.

Wiki Realty - Learn More (Information Only)

Jul 28, 2017

Wiki Realty - Create a FREE account today OR Learn More!

CLICK HERE to Learn How Wiki Realty can benefit your business!

Or, copy and paste the link below in 

https://wikirealty.com/#!/how-it-works/

 

Berkshire Hathaway HomeServices Florida Realty posts all of our listings here for additional exposure and local marketing opportunities!

Impact Day

Aug 2, 2017

Please register for BHHS Florida Realty, Florida Real Estate Services Impact Day on Aug 02, 2017 10:30 AM EDT at: 
https://attendee.gotowebinar.com/register/100939945086638593

Learn what Berkshire Hathaway HomeServices Florida Realty, 
Florida Real Estate Services has to offer! 

In this 2 hour webinar you will learn more about our services, programs, and resources which will assist you in growing your business in today`s real estate environment! Everyone is invited and encouraged to attend!

After registering, you will receive a confirmation email containing information about joining the webinar.

Brought to you by GoToWebinar®
Webinars Made Easy®

Marketing Review

Aug 4, 2017

Please register for BHHS Florida Realty Marketing Review on Aug 04, 2017 11:00 AM EDT at: 
https://attendee.gotowebinar.com/register/4834127495941942785

Berkshire Hathaway HomeServices Florida Realty Marketing Review ~ 

In 30-45 minutes, we will provide a general review of our marketing tools and resources and show you how to find them as well as offer suggestions on how to apply them to your daily marketing strategies and share anything new!

This is not a training event.

For Training Resources, visit www.FloridaRealtyTraining.com

After registering, you will receive a confirmation email containing information about joining the webinar.

Brought to you by GoToWebinar®
Webinars Made Easy®

RPR - Training Resources (Not a Live Session)

Aug 5, 2017

Learn How to Use your RPR - Realtors Property Resource account 

Click Here To See All Of The Webinars and Help Available!

 

Or, copy and paste the link below in your browser

http://blog.narrpr.com/learning/ 

 

Visit the RPR Helpdesk 24/7 at http://support.narrpr.com/hc/en-us

Pop-a-Note (How To Recorded Webinar)

Aug 10, 2017

Pop-a-Note is an added benefit for Berkshire Hathaway HomeServices Florida Realty Sales Professionals. 

Pop-a-Note is an easy, effective way to stay in touch with your customers and prospects and build business by sending brief, conversational emails. 

You can add up to 50 contacts in your Pop-a-Note account.

CLICK HERE to Learn How To Use Your Pop-a-Note Account Today!

Or Copy and Paste the link below in your browser:

http://www.popanote.com/pages/how-it-works/ 

Xpressdocs - How to Place an Order (Recorded Session)

Aug 15, 2017

Xpressdocs - How to Place an Order

This Recorded Session will show you how to quickly and easily Place an Order with Xpressdocs on http://xpressdocs.com/bhhsfloridarealty

Click Here to View the Recorded Session!

or Copy and Paste the link below in your browser:

https://youtu.be/_uUioHte1Bc

 

Wiki Realty - Learn More (Information Only)

Aug 28, 2017

Wiki Realty - Create a FREE account today OR Learn More!

CLICK HERE to Learn How Wiki Realty can benefit your business!

Or, copy and paste the link below in 

https://wikirealty.com/#!/how-it-works/

 

Berkshire Hathaway HomeServices Florida Realty posts all of our listings here for additional exposure and local marketing opportunities!

RPR - Training Resources (Not a Live Session)

Sep 5, 2017

Learn How to Use your RPR - Realtors Property Resource account 

Click Here To See All Of The Webinars and Help Available!

 

Or, copy and paste the link below in your browser

http://blog.narrpr.com/learning/ 

 

Visit the RPR Helpdesk 24/7 at http://support.narrpr.com/hc/en-us

Marketing Review

Sep 8, 2017

Please register for BHHS Florida Realty Marketing Review on Sep 08, 2017 11:00 AM EDT at: 
https://attendee.gotowebinar.com/register/7216046814193096961

Berkshire Hathaway HomeServices Florida Realty Marketing Review ~ 

In 30-45 minutes, we will provide a general review of our marketing tools and resources and show you how to find them as well as offer suggestions on how to apply them to your daily marketing strategies and share anything new!

This is not a training event.

For Training Resources, visit www.FloridaRealtyTraining.com

After registering, you will receive a confirmation email containing information about joining the webinar.

Brought to you by GoToWebinar®
Webinars Made Easy®

Pop-a-Note (How To Recorded Webinar)

Sep 10, 2017

Pop-a-Note is an added benefit for Berkshire Hathaway HomeServices Florida Realty Sales Professionals. 

Pop-a-Note is an easy, effective way to stay in touch with your customers and prospects and build business by sending brief, conversational emails. 

You can add up to 50 contacts in your Pop-a-Note account.

CLICK HERE to Learn How To Use Your Pop-a-Note Account Today!

Or Copy and Paste the link below in your browser:

http://www.popanote.com/pages/how-it-works/ 

Xpressdocs - How to Place an Order (Recorded Session)

Sep 15, 2017

Xpressdocs - How to Place an Order

This Recorded Session will show you how to quickly and easily Place an Order with Xpressdocs on http://xpressdocs.com/bhhsfloridarealty

Click Here to View the Recorded Session!

or Copy and Paste the link below in your browser:

https://youtu.be/_uUioHte1Bc

 

BHHS Florida Realty Luxury Collection of Florida Marketing Review

Sep 15, 2017

BHHS Florida Realty Luxury Collection of Florida Marketing Review

This webinar occurs several times. Please register for the date and time that works best for you.

Register now!

https://attendee.gotowebinar.com/rt/2479034062256645890

In 30 minutes, we will review our Luxury Collection of Florida Marketing Program including listing qualifications, application process, scheduling of professional photography, offer dialogue suggestions to have with your sellers to win luxury listings, online and off-line marketing, and review magazine deadlines and publication dates.

After registering, you will receive a confirmation email containing information about joining the webinar.

Wiki Realty - Learn More (Information Only)

Sep 28, 2017

Wiki Realty - Create a FREE account today OR Learn More!

CLICK HERE to Learn How Wiki Realty can benefit your business!

Or, copy and paste the link below in 

https://wikirealty.com/#!/how-it-works/

 

Berkshire Hathaway HomeServices Florida Realty posts all of our listings here for additional exposure and local marketing opportunities!

Impact Day

Oct 4, 2017

Please register for BHHS Florida Realty, Florida Real Estate Services Impact Day on Oct 04, 2017 10:30 AM EDT at: 

https://attendee.gotowebinar.com/register/5180692461504799233

Learn what Berkshire Hathaway HomeServices Florida Realty, 
Florida Real Estate Services has to offer! 

In this 2 hour webinar you will learn more about our services, programs, and resources which will assist you in growing your business in today`s real estate environment! Everyone is invited and encouraged to attend!

After registering, you will receive a confirmation email containing information about joining the webinar.

Brought to you by GoToWebinar®
Webinars Made Easy®

RPR - Training Resources (Not a Live Session)

Oct 5, 2017

Learn How to Use your RPR - Realtors Property Resource account 

Click Here To See All Of The Webinars and Help Available!

 

Or, copy and paste the link below in your browser

http://blog.narrpr.com/learning/ 

 

Visit the RPR Helpdesk 24/7 at http://support.narrpr.com/hc/en-us

Marketing Review

Oct 6, 2017

Please register for BHHS Florida Realty Marketing Review on Oct 06, 2017 11:00 AM EDT at: 

https://attendee.gotowebinar.com/register/8751168456219547393

Berkshire Hathaway HomeServices Florida Realty Marketing Review ~ 

In 30-45 minutes, we will provide a general review of our marketing tools and resources and show you how to find them as well as offer suggestions on how to apply them to your daily marketing strategies and share anything new!

This is not a training event.

For Training Resources, visit www.FloridaRealtyTraining.com

After registering, you will receive a confirmation email containing information about joining the webinar.

Brought to you by GoToWebinar®
Webinars Made Easy®

Pop-a-Note (How To Recorded Webinar)

Oct 10, 2017

Pop-a-Note is an added benefit for Berkshire Hathaway HomeServices Florida Realty Sales Professionals. 

Pop-a-Note is an easy, effective way to stay in touch with your customers and prospects and build business by sending brief, conversational emails. 

You can add up to 50 contacts in your Pop-a-Note account.

CLICK HERE to Learn How To Use Your Pop-a-Note Account Today!

Or Copy and Paste the link below in your browser:

http://www.popanote.com/pages/how-it-works/ 

Xpressdocs - How to Place an Order (Recorded Session)

Oct 15, 2017

Xpressdocs - How to Place an Order

This Recorded Session will show you how to quickly and easily Place an Order with Xpressdocs on http://xpressdocs.com/bhhsfloridarealty

Click Here to View the Recorded Session!

or Copy and Paste the link below in your browser:

https://youtu.be/_uUioHte1Bc

 

Wiki Realty - Learn More (Information Only)

Oct 28, 2017

Wiki Realty - Create a FREE account today OR Learn More!

CLICK HERE to Learn How Wiki Realty can benefit your business!

Or, copy and paste the link below in 

https://wikirealty.com/#!/how-it-works/

 

Berkshire Hathaway HomeServices Florida Realty posts all of our listings here for additional exposure and local marketing opportunities!

Marketing Review

Nov 3, 2017

Please register for BHHS Florida Realty Marketing Review on Nov 03, 2017 11:00 AM EDT at: 

https://attendee.gotowebinar.com/register/2280943848501940737

Berkshire Hathaway HomeServices Florida Realty Marketing Review ~ 

In 30-45 minutes, we will provide a general review of our marketing tools and resources and show you how to find them as well as offer suggestions on how to apply them to your daily marketing strategies and share anything new!

This is not a training event.

For Training Resources, visit www.FloridaRealtyTraining.com

After registering, you will receive a confirmation email containing information about joining the webinar.

Brought to you by GoToWebinar®
Webinars Made Easy®

RPR - Training Resources (Not a Live Session)

Nov 5, 2017

Learn How to Use your RPR - Realtors Property Resource account 

Click Here To See All Of The Webinars and Help Available!

 

Or, copy and paste the link below in your browser

http://blog.narrpr.com/learning/ 

 

Visit the RPR Helpdesk 24/7 at http://support.narrpr.com/hc/en-us

Pop-a-Note (How To Recorded Webinar)

Nov 10, 2017

Pop-a-Note is an added benefit for Berkshire Hathaway HomeServices Florida Realty Sales Professionals. 

Pop-a-Note is an easy, effective way to stay in touch with your customers and prospects and build business by sending brief, conversational emails. 

You can add up to 50 contacts in your Pop-a-Note account.

CLICK HERE to Learn How To Use Your Pop-a-Note Account Today!

Or Copy and Paste the link below in your browser:

http://www.popanote.com/pages/how-it-works/ 

Xpressdocs - How to Place an Order (Recorded Session)

Nov 15, 2017

Xpressdocs - How to Place an Order

This Recorded Session will show you how to quickly and easily Place an Order with Xpressdocs on http://xpressdocs.com/bhhsfloridarealty

Click Here to View the Recorded Session!

or Copy and Paste the link below in your browser:

https://youtu.be/_uUioHte1Bc

 

BHHS Florida Realty Luxury Collection of Florida Marketing Review

Nov 17, 2017

BHHS Florida Realty Luxury Collection of Florida Marketing Review

This webinar occurs several times. Please register for the date and time that works best for you.

Register now!

https://attendee.gotowebinar.com/rt/2479034062256645890

In 30 minutes, we will review our Luxury Collection of Florida Marketing Program including listing qualifications, application process, scheduling of professional photography, offer dialogue suggestions to have with your sellers to win luxury listings, online and off-line marketing, and review magazine deadlines and publication dates.

After registering, you will receive a confirmation email containing information about joining the webinar.

Wiki Realty - Learn More (Information Only)

Nov 28, 2017

Wiki Realty - Create a FREE account today OR Learn More!

CLICK HERE to Learn How Wiki Realty can benefit your business!

Or, copy and paste the link below in 

https://wikirealty.com/#!/how-it-works/

 

Berkshire Hathaway HomeServices Florida Realty posts all of our listings here for additional exposure and local marketing opportunities!

Marketing Review

Dec 1, 2017

Please register for BHHS Florida Realty Marketing Review on Dec 01, 2017 11:00 AM EST at: 

https://attendee.gotowebinar.com/register/7014235852961367553

Berkshire Hathaway HomeServices Florida Realty Marketing Review ~ 

In 30-45 minutes, we will provide a general review of our marketing tools and resources and show you how to find them as well as offer suggestions on how to apply them to your daily marketing strategies and share anything new!

This is not a training event.

For Training Resources, visit www.FloridaRealtyTraining.com

After registering, you will receive a confirmation email containing information about joining the webinar.

Brought to you by GoToWebinar®
Webinars Made Easy®

RPR - Training Resources (Not a Live Session)

Dec 5, 2017

Learn How to Use your RPR - Realtors Property Resource account 

Click Here To See All Of The Webinars and Help Available!

 

Or, copy and paste the link below in your browser

http://blog.narrpr.com/learning/ 

 

Visit the RPR Helpdesk 24/7 at http://support.narrpr.com/hc/en-us

Impact Day

Dec 6, 2017

Please register for BHHS Florida Realty, Florida Real Estate Services Impact Day on Dec 06, 2017 10:30 AM EST at: 
https://attendee.gotowebinar.com/register/7869530555044972289

Learn what Berkshire Hathaway HomeServices Florida Realty, 
Florida Real Estate Services has to offer! 

In this 2 hour webinar you will learn more about our services, programs, and resources which will assist you in growing your business in today`s real estate environment! Everyone is invited and encouraged to attend!

After registering, you will receive a confirmation email containing information about joining the webinar.

Brought to you by GoToWebinar®
Webinars Made Easy®

Pop-a-Note (How To Recorded Webinar)

Dec 10, 2017

Pop-a-Note is an added benefit for Berkshire Hathaway HomeServices Florida Realty Sales Professionals. 

Pop-a-Note is an easy, effective way to stay in touch with your customers and prospects and build business by sending brief, conversational emails. 

You can add up to 50 contacts in your Pop-a-Note account.

CLICK HERE to Learn How To Use Your Pop-a-Note Account Today!

Or Copy and Paste the link below in your browser:

http://www.popanote.com/pages/how-it-works/ 

Xpressdocs - How to Place an Order (Recorded Session)

Dec 15, 2017

Xpressdocs - How to Place an Order

This Recorded Session will show you how to quickly and easily Place an Order with Xpressdocs on http://xpressdocs.com/bhhsfloridarealty

Click Here to View the Recorded Session!

or Copy and Paste the link below in your browser:

https://youtu.be/_uUioHte1Bc

 

Wiki Realty - Learn More (Information Only)

Dec 28, 2017

Wiki Realty - Create a FREE account today OR Learn More!

CLICK HERE to Learn How Wiki Realty can benefit your business!

Or, copy and paste the link below in 

https://wikirealty.com/#!/how-it-works/

 

Berkshire Hathaway HomeServices Florida Realty posts all of our listings here for additional exposure and local marketing opportunities!

Success Stories

“Berkshire Hathaway HomeServices Florida Realty’s focus on the customers’ experience and the company’s goal to provide the best products, services, and leadership for its Sales Professionals and customers are what make affiliating with Berkshire Hathaway HomeServices Florida Realty the only choice."

Cheryl Bosa, REALTOR
Fort Lauderdale

“I believe our customers deserve the highest degree of integrity, professionalism and knowledge.   Aligning with the Berkshire Hathaway brand allows us to continue those same values and to leverage the resources of the brand and its network,” remarked Jacque Huttoe.

The Huttoe Group
Miami - Coral Gables

"I am excited to be affiliated with Berkshire Hathaway HomeServices Florida Realty, and utilizing the many tools and resources available through the company to help build my residential business."

Laurel Kellett
Orlando Windermere

I am very excited to be a part of the Berkshire Hathaway brand and expect to increase my sales exponentially with all the tools, training, and support the company offers!

Carmen Londono
Orlando Oviedo

“Berkshire Hathaway HomeServices Florida Realty’s focus on the customers’ experience and the company’s goal to provide the best products, services, and leadership for its sales professionals are what make affiliating with Berkshire Hathaway HomeServices Florida Realty the best choice possible!” 

Sara Leicht
Sarasota

"I am committed in offering clients and associates the highest level of professionalism and service and guarantee to exceed service expectations and provide a creative, and energetic level of service all people deserve. I can do that with confidence with my affilation with Berkshire Hathaway Florida Realty!"

Anthony Falvo
Miami-Kendall

Now, with the right company behind me, I am ready to focus on my business.

Larry Arnold
Sarasota / Lakewood Ranch

I am very excited about affiliating with a brokerage with a national presence and powerful name.

Tami Wolfenbarger
Sarasota / Lakewood Ranch

I am focusing on serving my customers and can do this more effectively with BHHS Florida Realty.

Dennis Kedzierski
Sarasota / Lakewood Ranch

I am re-setting my business and look forward to utlizing all that BHHS Florida Realty offers!

Susan Cole
Lakewood Ranch

I look forward to all the value that the company brings!

Joe Jones
Lakewood Ranch

"I have decided that I need more of a challenge and believe that Berkshire Hathaway will assist me in being more productive."

Magda Granda
Miami Beach

"I look forward to assisting Ymaris Aleman with all the tools the company has to offer!"

Manueal Aleman
Miami Beach

"I will be capitalizing on my business network of contacts as well as my well connected friends and family in Missouri…..all who are anxious to have me find them properties here in Miami."

Mike Wilde
Miami Beach

"I have been working in virtual office for several years and and realized that I was losing business to agents who have a support team behind them, quality tools and the communication skills that can only stay sharp with day to day interaction with your peers in real estate.  I see tremendous value in the company's tools which will help to increase my business on Manasota Key."

David Barr
Venice

“I never knew these types of tools were available let alone someone to show mw how to use them”. 

Sharon Osborne
Venice

"I was impressed not just by the Berkshire Hathaway HomeServices Florida Realty brand but also the resources and tools available to the Sales Professionals."

Jean-Romel Semexant
Orlando Windermere

"I was looking for a brokerage with lots of support that will help me learn and grow! Now, I found it!"

Jessica Bell
Orlando Oviedo

"I am ready to grow my business again with all the support and tools you provide! I am very excited to be a part of the Berkshire Hathaway Florida Realty team."

Joan Cross
Orlando Oviedo

“Berkshire Hathaway HomeServices Florida Realty’s focus on the customer and its goal to provide the best products and services for its sales professionals are what make affiliating with Berkshire Hathaway HomeServices Florida Realty the best choice possible.”

Jeff Clark
Orlando Central

I want to provide better service to my customers through the many tools available at Berkshire Hathaway”

Stan Kubik
Punta Gorda

“We joined Berkshire Hathaway HomeServices Florida Realty because of the unique brand and the Luxury Collection resources available to help us grow our market share in the Lake Nona Luxury Home market. We came from a 100% company that did not provide the benefits and tools that Berkshire Hathaway HomeServices Florida Realty provides. We love the beautiful office and the fact that we have a non-competing manager available to us and such a great administrative person.”

Norma and Rennie Rodriguez
Orlando Central

“After interviewing with several real estate companies, I wanted to partner with a firm that has the financial strength and marketing tools to help me be successful.  Berkshire Hathaway is that company”.

Vanda Greenwood
Punta Gorda

I was given many  invitations and incentives to work for other companies, but the more I did my research  the more I was convinced that Berkshire Hathaway HomeServices would allow to fulfill my goals and aspirations on both a personal and professional level.

Erwin Bohorquez
Boynton Beach

"I am so excited to now be a part of Berkshire Hathaway Home Services Florida Realty.  After many months of searching for the right brokerage to really explode my business, I finally found the right match.  Not only do they have multiple locations throughout southwest Florida, but they are by far the best broker to provide the support you need to get that new listing and wow your seller.  They are a professional team of Realtors devoted to obtaining the highest potential success in this business.  Because they have so much to offer, it does take some time to learn all the resources available. However with a broker who has been dedicated to my success and the best training materials available, I have never been more excited and upbeat to be a career Realtor!"

Keith Christensen
Bonita Springs

Between the two they have over 50 years of real estate, advertising & construction experience and expertise.  They are both very excited that they have decided to join our Berkshire Hathaway HomeServices Florida Realty Boynton Team and we are just as excited that they have joined us. - Joseph Harouch, Managing Broker, Boynton Beach / Wellington

Bobbie & Irwin Benson (Team)
Boynton Beach

Her decision to join our Boynton team has everything to do with Berkshire Hathaway’s reputation, financial strength and exceptional services. - Joseph Harouch, Managing Broker, Boynton Beach / Wellington

Serafina Sprague
Boynton Beach

After careful consideration, she decided to join the Berkshire Hathaway Florida Realty Boynton team.  She stated that after meeting with the Managing Broker and meeting the staff and some of the other Realtors along with the office principles it was easy to make the decision.  She states that she too lives by the same principles of trust, integrity, stability, and longevity and from the minute she walked into the office she instantly knew that this would be her work family away from her home family.  Lisa is eager to begin her career with Berkshire Hathaway Florida Realty. - Joseph Harouch, Managing Broker, Boynton Beach / Wellington

Lisa Gabler
Boynton Beach

I needed to be with a branded, traditional firm that provides instant recognition in the market place.  I chose Berkshire Hathaway HomeServices Florida Realty to further my career.

Gary Kline, Agent
BHHS Florida Realty, Punta Gorda

Berkshire Hathaway HomeServices Florida Realty’s focus on the customer and its goal to provide the best products and services for its sales professionals are what make affiliating with Berkshire Hathaway HomeServices Florida Realty the best choice possible!

Pam Charron, Agent
BHHS Florida Realty, Sarasota

After reviewing the tools and benefits of the Berkshire Hathaway model, I clearly see the benefits to enhance my production even coming from a 100% firm.

Janet Holbrook, Agent
BHHS Florida Realty, Cape Coral

I am happy to be with a company that values a worldwide connection and who has the ability to capitalize on global opportunities.

Mauricio Quiroga, Agent
BHHS Florida Realty, Miami Beach
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